Extended Marketing Mix Essay Example for Free

Extended Marketing Mix Essay Launched on 3rd of October 2009 by the McLaren’s Group which has been a name with great passion towards improvement of motor sports in Sri Lanka, Speed  Drome (Pvt) Ltd. is every Pro/Go-karters heaven on earth. Located amidst green pasture in close proximity to the parliament complex and Buddhadasa play ground in Battaramulla, Speedrome is a fully equipped and professionally fitted race track which includes 19 go-karts, computerized timing and scoring systems, professionally trained staff, designated spectator areas and air-conditioned VIP gallery, all for the sake of providing their customers with the best experience that they can offer. Go-karting may be Speed Dromes main product but they haven’t stopped there as far as the entertainment aspect is concerned, with a sports bar and a luxurious lounge. These two additional services are provided for customers to host parties or any corporate events. Speed Drome also has taken an initiative in providing a swimming pool to cater to discerning corporate executives and high profile lifestyles. As for the little kids, Speed Drome has taken the liberty of creating a kiddies race track as well. To put it simply, Speed Drome aims to be not only an attraction for Pro/Go-kart lovers everywhere but also to provide the entire family with leisure activities and entertainment. Speed Drome has gained much popularity ever since its launch, with an exhibition kart race in which the participation of Yoshitha Rajapaksa, Aravinda De Silva the former cricketer who is a keen fan of motor cars along with the lady racer S.A. Lakshika and Jackson Anthony were noted. Karting championships such as Speed Drome All Island Karting Championship Rounds 1-3 show off exactly what Speed Drome is all about as many professional formula one drivers take part in these competitions exhibiting the real skill involved in Go/Pro-karting, while attracting even more potential customers and leading to other karting championships. Finally the major plus point for Speed Drome is the fact that it is the one and only Go/Pro-Karting facility in Sri Lanka as yet and with its added assets Speed Dromes future seems very fruitful with all the necessary standards being maintained. The Extended Marketing mix 1. Product In a service organization, the product is referred to the service being delivered to the consumer which is intangible, inseparable, variable and perishable. The speed Drome (Pvt) Ltd. (Appendix 1) offers a variety of  services which can be explained in terms of entertainment, leisure and experience. Their main focus is on providing their customers with the experience of real Pro-Kart racing (Appendix 2) and in addition to that other entertainment and leisure services are also provided such as the Kiddies track, (Appendix 3) the sports bar (Appendix 4) and the swimming pool (Appendix 5) along with the Luxurious Lounge (Appendix 6). The nature of the service in terms of: Intangibility: True services are intangible. Therefore when you leave Speed Drome there is only one memory or the experience that remains, which is riding a pro-kart at the only available place in Sri Lanka. Some elements are tangible such as the karts used, the swim pool etc., but the core benefit of the purchase is not, and that is the sheer experience of riding a pro-kart and feeling its speed. Inseparability: The service provided by Speed Drome is inseparable as the physical presence of a customer is essential in this service. However, with the help of its physical resources the overall service takes place when only the consumer that is the person interested in riding a pro-kart meets the service provider. Perishability: Karting or any other service provided by the company must be consumed when offered. It cannot be produced now for consumption at a later stage / time nor can they be held or stocked because the value of this service exists at the point when it is required. Variability: This service is highly variable because Speed Drome is the only service provider for kart racing in Sri Lanka currently. It has its very own standardized quality which cannot be competed with another form of entertainment service, as it provides a unique and an incomparable experience. The above mentioned characteristics define the services they provide which attract youngsters and veteran drivers alike. 2. Price Pricing is one of the most important marketing mix decisions and it is the only marketing mix variable that generates revenues. Speed Drome (Pvt) Ltd. is a profit and cost oriented organization. Their main objectives are to: * Maximize their profits, * Achieve a target return on investment, * Recover investment costs over a particular time period And to, * Generate volume so as to drive down costs. Speed Drome doesn’t pursue the status quo or sales oriented objectives as it is the only organization specializes in this certain industry in Sri Lanka. Due to the same reason Speed Drome follows the price skimming strategy. Their prices for all the services are relatively high (even though they don’t have competitors in the same industry) compared to the other entertainment forms in the market. This is due to the service quality, image and to prevent competitors enter the market easily. The following are the current prices attached to the services being provided by Speed Drome: * Pro-Karting/ Go-Karting (10 minutes) Rs. 750 * Happy Hours Karting (every Tuesday 3pm-8pm) Rs. 500 * Swimming pool charges (unlimited) per person Rs. 450 * Membership Benefits: * Membership free Rs.15000 * Rs. 750 tickets for Rs.500 * Kart trainer amount Rs.1500 for Rs.1000 * Members can use pool free, additional guest with members charged only Rs. 250 each * 10% discount for corporate package with fully use of pool and entertainment area. Additionally the race fees, special event fees and training programme fees are charged. 3. Place The place part of the marketing mix is where the customer receives the service or where the service is located. Speed Drome is Located in close proximity to the Parliament Complex and Bhuddhadasa Play Ground, in Battaramulla. It has situated itself around major cities such as Colombo, Rajagiriya, Nugegoda and Pitakotte which are all highly residential areas have all been thought out very carefully by Speed Drome management prior to construction. This is to boost their target market which is basically the upper class of community because although the cost for riding a Go-Kart (which is something very rare to do in Sri Lanka) seems reasonable as far as the cost for maintaining the Karts and equipment needed go, Unfortunately  though for the majority of Sri Lankan’s the price to pay for such an experience is highly unreasonable. The area in which the Arena (or facility) has been built on is extremely large and compliments the Track very well and to add to this the lush scenery surrounding the Speed Drome gives this track a unique feel to it. Speed Dome’s location has one more major benefit which is that it’s just a drive away not only from the cities surrounding it but also from other major cities in the district like Colombo and Dehiwala etc. Over all the decision to build Speed Drome where it is an extremely well thought and strategic move which has shown and is yet to keep bringing in results. 4. Promotion Promotions have become a critical factor in the service marketing mix. Services are easy to be duplicated and hence it is generally the brand which sets a service apart from its counterpart. As mentioned under the topic ‘Place’ Speed Drome’s marketing mix carters to a selected segment, which is known as Niche marketing. Its service is all about providing entertainment for those who desire the ‘need for speed’. What better way to communicate about this sheer experience which can be gained at only one place in Sri Lanka other than promoting the service? The obvious competitive advantages Speed Drome possesses are: * Service Differentiation The only facility that provides karting experience in Sri Lanka. * Image Differentiation Karts which are only available at Speed Drome in Sri Lanka and the unique logo itself distinguish the service provided. How Speed Drome gets through to the customer The main objective of Speed Drome is to make the potential customers well aware about their new service. Hence the following methods are mainly used to promote their service- * Weekly offered special karting hours * ‘Happy Hours’ Every Tuesday from 3pm-8pm (Rs.750 tickets at Rs.500) (Appendix 7) * Karting competitions * Thank God its Race Day Competition (Appendix 8) * All Island Karting Championship (Appendix 9,10) * Exhibition kart races of celebrities (Appendix 11) * Publications * News Paper advertisements Ex: Daily Mirror, Sunday Times, Sunday Observer * Magazines Ex: Things to do in Colombo, Esteem, Hi etc. * Online Advertising * Social network groups Ex: The official Facebook Group with latest updates. Twitter etc.

An Analysis of Ode to the West Wind Essay -- Ode to the West Wind Essa

An Analysis of Ode to the West Wind Shelley's "Ode to the West Wind" appears more complex at first than it really is because the poem is structured much like a long, complex sentence in which the main clause does not appear until the last of five fourteen line sections. The poem's main idea is held in suspension for 56 lines before the reader sees exactly what Shelley is saying to the west wind, and why he's saying it. In the first four sections Shelley addresses the west wind in three different ways, each one evoking the wind's power and beauty. And each section ends with Shelley asking the West Wind to "hear, oh hear!" The reader's curiosity is therefore both aroused and suspended, because we know the west wind is supposed to "hear" something, but we aren't told what the wind is suposed to hear or is supposed to do. The first stanza develops the idea of the west wind's effect on the autumn leaves. The associations we automatically make with autumn&emdash;the end of the year, the death of the year's life, the onset of winter&emdash;are important, but just as important are other life-giving aspects of the wind's power. Shelley tells us that the wind not only blows the "Yellow, and black, and pale, and hectic red,/ Pestilence-stricken multitudes" (4, 5) of autumn leaves, but also "Chariotest to their dark and wintry bed/ The wingà ¨d seeds" (6, 7) which will lie dormant throughout the winter until the spring breezes&emdash; "Thine azure sister of the spring" (9)&emdash;blow over the landscape to awaken the life in them. The west wind drives dead leaves, but also scatters the seeds that will later give the world new life. This life-giving aspect of the west wind seems significant, but the reader cannot quite see yet why Shel... ...he minds of his readers. But the readers are hard to reach, unresponsive. It can seem to a poet struggling for an audience, as Shelley did, that winter was coming. It took a lot of faith to believe that spring would follow. The west wind is a revivifying force, something that can (metaphorically if not literally) drive his poetry forward to a new birth in whatever spring lies ahead: "If Winter comes, can Spring be far behind?" (70) It is the poet's plea for a rebirth of energy. We don't know for certain that the poet's energy has been sapped by the struggle to make his voice heard, but we know for much of Shelley's career he did struggle with the depressing feeling that no one was reading him. In any event, this powerful natural force becomes for Shelley a symbol of a power that can drive out the year's death, his deep depression, and plant the seeds for a rebirth.

Of Mice and Men Excerpt Essay

â€Å"Lennie!† he said sharply. â€Å"Lennie, for God’ sakes don’t drink so much.† Lennie continued to snort into the pool. The small man leaned over and shook him by the shoulder. â€Å"Lennie. You gonna be sick like you was last night.† Lennie dipped his whole head under, hat and all, and then he sat up on the bank and his hat dripped down on his blue coat and ran down his back. â€Å"That’s good,† he said. â€Å"You drink some, George. You take a good big drink.† He smiled happily. George unslung his bindle and dropped it gently on the bank. â€Å"I ain’t sure it’s good water,† he said. â€Å"Looks kinda scummy.† Lennie dabbled his big paw in the water and wiggled his fingers so the water arose in little splashes; rings widened across the pool to the other side and came back again. Lennie watched them go. â€Å"Look, George. Look what I done.† George knelt beside the pool and drank from his hand with quick scoops. â€Å"Tastes all right,† he admitted. â€Å"Don’t really seem to be running, though. You never oughta drink water when it ain’t running, Lennie,† he said hopelessly. â€Å"You’d drink out of a gutter if you was thirsty.† He threw a scoop of water into his face and rubbed it about with his hand, under his chin and around the back of his neck. Then he replaced his hat, pushed himself back from the river, drew up his knees and embraced them. Lennie, who had been watching, imitated George exactly. He pushed himself back, drew up his knees, embraced them, looked over to George to see whether he had it just right. He pulled his hat down a little more over his eyes, the way George’s hat was. George stared morosely at the water. The rims of his eyes were red with sun glare. He said angrily, â€Å"We could just as well of rode clear to the ranch if that bastard bus driver knew what he was talkin’ about. ‘Jes’ a little stretch down the highway,’ he says. ‘Jes’ a little stretch.’ God damn near four miles, that’s what it was! Didn’t wanta stop at the ranch gate, that’s what. Too God damn lazy to  pull up. Wonder he isn’t too damn good to stop in Soledad at all. Kicks us out and says ‘Jes’ a little stretch down the road.’ I bet it was more than four miles. Damn hot day.† Lennie looked timidly over to him. â€Å"George?† â€Å"Yeah, what ya want?† â€Å"Where we goin’, George?† The little man jerked down the brim of his hat and scowled over at Lennie. â€Å"So you forgot that awready, did you? I gotta tell you again, do I? Jesus Christ, you’re a crazy bastard!† â€Å"I forgot,† Lennie said softly. â€Å"I tr ied not to forget. Honest to God I did, George.† I picked this excerpt because introduces George and Lennie’s friendship which is the most important aspect of his book.

Essay on Supply Chain Management - 5108 Words

Supply Chain Management Introduction Supply chain management is emerging as one of the most powerful business practices. It is transforming the way manufactures operate and work with partners - even the way they think about business. Why all the sudden interest? Mere observation of industrial practice brings to light a simple truth; very few materials remain in the constant ownership of one person, persons or company from their source to the time they are sold to the end customer. Almost invariably, material flows through a series of players whose role may be to transform (manufacturing plants), store (warehouses) or move (distributors) material. This results in the establishment of complex systems that industry has†¦show more content†¦industry today. What does all of this mean for the mom and pop stores? Probably not a whole lot for now. Those who are currently using the Internet may find it easier to order supplies or even distribute. For the middle size company, it could be a blessing or curse. Those who invest and use the new technology may rise to new heights; those who do not may be pushed into bankruptcy. This paper will attempt to touch upon the history, the various new transpirations and developments in supply chain technology and project a direction for the future. Literature review The subject of supply chain has been examined, studied and dissected by great scholars. Their works have been published and have been around since the 1950s. However, the technology that is now being used, or rather is beginning to be used, is not documented in any text. The industry of supply chain management technology is in such infancy stages, that not a lot of good periodical articles are in circulation. As of February 1998, articles began appearing in magazines like Information Week, Computer World and Info World Magazine. The articles were basic and very vague. 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