Rhetorical Analysis Budweiser - 1143 Words

Using a straightforward approach to sell a product, or using an approach with a hidden agenda. Two texts selling a similar product in two different way. Which more persuades the audience to buy that particular product. The speaker is â€Å"Budweiser†, which isn’t determined until the end of the commercial when the words â€Å"Budweiser† appear on the screen. The audience could be assumed as anyone over the age of 21, or reaching 21 within a few years. There isn’t actually a definite audience due to the ability to persuade younger watchers such as a 16 year old, if they can leave a lasting impression on that individual it is likely they will drink â€Å"Budweiser†, or at least try it once they become of age. As the commercial begins we already have†¦show more content†¦Questions that might be running through the mind would be â€Å"Is the puppy going to get home, hopefully a car doesn’t hit him, I bet he is missing his horse friend†. The owner is then seen putting up posters showing â€Å"Lost Dog†, the picture on this poster is a picture of the puppy and the horse clearly bonding, showing the connection again between the two animals. This is again just another example of pathos, the emotions at this point are so strong because of the obvious concern the owner has for his pet. He is even handing out the fliers through his car window to passersby’s. More sorrow and sadness affecting the audience’s emotions at this point, the puppy is alone in a box while it is pouring down rain. The man is back at the stable now with his horse, clinging onto the horse to show how much the two of them miss this puppy. The horse showing this sort of emotion shows ethos because it portrays the ability of animal emotion, that the horse isn’t going to fake his feelings as a human may because he feel pressured into putting signs up, and feeling badly about his puppy being lost. The horse’s emotions are not skewed by anyone else, but himself. Playing more into this pathos geared commercial is the â€Å"bad guy†, the wolf that comes from the woods while the puppyShow MoreRelatedRhetorical Analysis Of Budweiser1924 Words   |  8 PagesPresli Adams Mr. Tucker English 1310- Rhetoric and Writing October 2017 Rhetorical Analysis of Budweiser Super Bowl Commercial For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, â€Å"Lost Dog.† This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump intoRead MoreRhetorical Analysis Of Budweisers Lost Dog1004 Words   |  5 Pagesutumn Lewis Ms. Caldwell-Thomas English 101-010 12 October 2017 Rhetorical Analysis: Budweiser’s Lost Dog Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials â€Å"Lost Dog†, they attempt to show that your â€Å"buds† will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the â€Å"LostRead MoreRhetoral Analysis : Budweiser Commercial1170 Words   |  5 PagesRunning head: RHETORIC ANALYSIS ESSAY​​ 1 Rhetoric Analysis Essay Name Institution Rhetoric Analysis Essay Introduction Budweiser has produced many commercials for marketing purposes. However, none of those are as iconic as the one they used to pay tribute to the victims of the September 11. Known as the Budweiser commercial, some of the television viewers only had a chance to watch it from YouTube because it was aired just one time February 3, 2002, during theRead MoreRhetorical Analysis Paper: Budlight Advertisement715 Words   |  3 PagesRhetorical Analysis Paper: BudLight Advertisement Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into